Get Listed on Google: Overview
Are you interested in learning how to get your business on Google Maps and Google Search to generate leads, sales or traffic? There are a handful of different strategies to help you get your business listed on Google. In fact, many business owners have discovered that their brand appears on search engine results pages (SERPs) with little to no effort at all. While maintaining an active website is a key component of your brand's visibility, small businesses and highly saturated industries require a little extra oomph. At Blennd, our traffic and brand strategy services help businesses gain a competitive advantage with proven tactics.
In this article, we'll explain how to get your business to show up on Google through a combination of local listings, community submissions, search engine optimization and paid advertisements.
How to Get Your Business on Google
Before diving into the specifics about how to create a Google My Business profile, let's look at the different ways Google can list your business information:
- Google My Business (Listings)
- Google Maps (Community)
- Google Search (Organic)
- Google Ads (Advertisements)
Google My Business (Listings)
What is Google My Business?
Google My Business is a platform where business owners, managers and collaborators can manage official information about a business. These profiles contain a wide variety of business details, such as hours of operation, physical addresses, and contact information. If you're a business representative wondering how to get your business to show up on Google, creating or maintaining a Google My Business profile is the best place to start.
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How to Create a Google My Business Profile and Verify the Location
How to create a Google My Business profile. To get started, visit Google My Business, click 'Manage Now,' and then follow the on-screen prompts. If your business already has a Google My Business profile, you'll be prompted to request access from the account owner. The account owner will receive an email asking them to grant access to you. If access is not granted after 7 days, you can re-visit the GMB website to proceed with manual verification of business ownership. Once you've verified and completed your listing information, it may take up to a week before your business appears in Google Search / Google Maps.
- Claim an existing Google My Business Profile
- Create a Google My Business Profile from Scratch
- Verify Your Business Address through the Mail
- Complete Your Listing Information and Publish Updates
Google Maps (Community)
What is Google Maps?
Google Maps is a digital map platform that lists everything from well-known geological landmarks to small bed-and-breakfast businesses. Users can access Google Maps using a web browser or in the mobile app. When searching for a business on Google, you can select the 'Maps' tab or view the map's thumbnail directly in the SERP. While creating a Google My Business profile will automatically add your business to Google Maps, users may also manually add a missing business through the Google Maps interface.
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How to Get Your Business on Google Maps via Manual Submission
How to get your business on Google Maps. It's possible for a business to appear in Google Maps without the owner needing to create a listing in Google My Business. This occurs when a user manually adds a missing place through the Google Maps interface. To get started, visit the Google Maps website.
- Search for your business address on Google Maps
- Click "Add a Missing Place" on the left panel.
- Fill in the business information and then click "Send."
Google Search (Organic)
What is Search Engine Optimization?
Search engine optimization -- or SEO -- refers to a wide array of digital strategies that encourage Google to rank your website in SERPs for specific keywords. By making your website more visible to search engine robots, which crawl and index your site, your business can gain valuable real estate in Google search. By developing content both on-page and on the back-end, your web pages can be picked up by Google and begin appearing organically in search results.
Our search engine optimization services include expert research, reporting and strategy.
How to Get Your Business to Show Up in Google Search with SEO Strategies
How to get your business to show up in Google with search engine optimization (SEO). If you're wondering how to get your business on Google, it's time to start leveraging SEO strategies. These strategies include things like on-page content optimizations, meta data optimizations, and structured data optimizations. Combining as many best practices as possible will help your business win Google's favor so you may start appearing in Google search results ahead of your competition.
- Optimize the content on your core web pages.
- Optimize metadata which will display directly in the search results.
- Optimize structured data on the backend to communicate directly with Google's crawl bots.
- Manage your website in Google Search Console and submit your pages for manual indexing.
- Follow SEO copywriting best practices when publishing new content you wish to be included in SERPs.
Google Ads (Advertisements)
What is Google Ads?
Google Ads -- formerly known as Google AdWords -- is an advertising platform that enables you to promote your business at the top of Google's SERP. If you're wondering how to get your business to show up in Google, and you have a marketing budget, Google Ads is a great solution. Google Ad campaigns can leverage a variety of different conversions / pricing methods, such as cost-per-click (CPC), cost-per-thousand-impression (CPM), and cost-per-action (CPA). You can set the daily budget and bid strategy based around your unique goals.
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How to Get Your Business on Google Ads
How to Get Your Business on Google Ads. When it comes to learning how to get your business on Google Ads, there is a bit of a learning curve involved. It's recommended that you work with an agency with expertise in paid marketing to ensure you're making the most of your ad spend. To get started, visit the Google Ads website and sign up for an ad account.
- Set Your Budget
- Select Your Target Audience
- Choose a Network and Keywords
- Set Your Bid
- Write Your Ad
- Publish Your Ad
Leverage Multiple Tactics to Secure Your Foothold
If you're looking for a solid strategy to help you learn how to get your business on Google maps, be sure to explore all available options. The most visible online brands incorporate a combination of digital marketing tactics in order to drive more traffic, generate more leads, and convert new users into repeat customers.
Stay Ahead of Your Competition in Google with Blennd
Our agency offers industry-leading services to a variety of clients. We deliver a wide range of digital services to companies located all over the world. We can help your business appear in Google search using a combination of local search engine marketing, web development and SEO services. We deliver exceptional services to business owners looking to out-perform their competition. At Blennd, we stay ahead of the curve by monitoring, innovating and implementing the latest digital marketing trends. If you’re ready to get started, contact Blennd's brand strategy agency today.
- Stony Brook University: How to Claim your Google My Business Page
- Search Engine Journal: How to Completely Optimize Your Google My Business Listing
- Google Support: Google Ads Help - Your Guide to Google Ads
- Google Support: Google Maps Help - Add a Missing Place to the Map
- Google Support: Google My Business Help - Add or Edit Business Information on Maps
- Google Support: Search Console Help - Using Search Console with your Website