Customer Journey

Understanding and optimizing your business from your customers perspective.

Our customer journey mapping starts with empathy. By understanding your target audiences and diving deep into their goals and pain points along with data analysis and research, we’ll develop a detailed understanding of each segment’s customer journey, and we’ll capture the learning in a detailed customer journey map.

We’ll work together with you to assess, optimize, and refine the customer journey, identifying the highest priority touch points and aligning your marketing to the journey to have the greatest impact on purchase.

Utilizing user-testing to understand the customer journey.

Blennd combines data analysis with real-world user testing to guide you through the process of mapping your customer’s journey – discovering and describing their perception of your offerings and how they experience your brand. When we include your actual customers in developing your customer journey, we find out firsthand what they think and feel about their interactions with your website and digital presence. Building empathy for them doesn’t just help you better understand them; it allows you to uncover opportunities you wouldn’t otherwise.

Uncover customer behaviors

Understand how your customers are interacting with your brand – as well as their emotions, thoughts and feelings that influence decision-making.

Find pain points and reduce friction

Remove roadblocks to conversion and understand how to optimize the critical interactions where customer needs can be met and customer loyalty earned.

Better ROI for your website and digital marketing

Improve ROI and more efficient sales cycles by proactively delivering the most engaging experience at critical points in the customer’s journey or buying stage.

Stand apart from your competition

Uncover innovative new ways to stand out from the competition and deliver value by using future-state journey maps to test new experiences with real customers.

Improve your customer experience

Cultivate meaningful engagements and experiences throughout the journey with your brand, creating more satisfied, loyal and long-term customers.

Contact Blennd today if you are in the market for a customer experience agency to take your customer journey to the next level.