Renaissance Patio

Renaissance Patio’s goal was straightforward: create a brand and website that looked more premium and generated more leads. The company needed a stronger identity system to separate itself from competitors, along with a digital experience that made it easier for users to understand the offering, navigate the site, and take action. That meant combining visual appeal with clear conversion strategy rather than treating design and performance as separate efforts.

The challenge extended beyond the website itself. To support sustained growth, the business also needed ongoing SEO and paid media execution. The attached reports show meaningful performance across both channels, with strong search engagement, large paid reach, and location-based campaign activity across multiple markets. The opportunity was to align branding, UX, SEO, and paid media into one connected demand generation system.

Blennd began by redefining the Renaissance Patio brand through a more modern identity system, including logo work, a clearer visual language, and a design system built to create a more cohesive impression across the site. The website was then designed around both aesthetics and performance, using engaging imagery, intuitive navigation, and a conversion-focused structure to better move visitors toward quote requests. The UX included clear calls to action, multi-step forms, and persistent conversion opportunities designed to reduce friction and improve lead capture.

Following launch, Blennd continued supporting Renaissance Patio through ongoing SEO and paid media. On the SEO side, the reports show strong visibility growth across content and service pages, including meaningful gains in new users and organic engagement on key pages such as patio covers, pergolas, and location-based landing pages. On paid media, Blennd managed both Google Ads and Meta campaigns across multiple geographies, balancing prospecting, retargeting, and localized lead generation efforts to expand reach and drive conversions.

The results show a digital system performing across both organic and paid channels. According to the April 2023 SEO report, the website generated 88.7K total views, 31.2K new users, and 1.5K conversions, with total page views up 15.5%, new users up 50.1%, and conversions up 217%. The same report also shows 40.1K visits from search and an engagement rate of 51%, indicating stronger organic reach and meaningful on-site engagement.

Paid media also delivered significant scale. In the April 2023 Meta report, campaigns generated 2.2M impressions, 38.5K clicks, and 700 conversions. In the same month, Google Ads produced 156.3K impressions, 3.3K clicks, and 87.86 conversions. Together, these numbers reflect a business that was no longer relying on a website alone, but operating with a broader growth engine across brand, SEO, and paid media.

Just as importantly, the SEO reports show strong underlying search authority and content visibility. The February 2023 SEO report lists 4,674 total organic keywords and 81% site health, while April data shows major increases on key organic landing pages, including location and service pages with triple- and even four-digit percentage growth in views and new users. The outcome was a stronger brand presence, a more effective conversion path, and a more scalable platform for continued lead generation.