Industry
Health & WellnessProject Overview
Creating a more accessible and scalable youth therapy experience.
Colorado Innovative Services saw a pressing need in the market: youth needed better access to behavioral health resources, and families needed a simpler, more trustworthy way to find support. As demand accelerated, the opportunity was clear, but so was the challenge. To grow effectively, the organization needed more than visibility. It needed a brand people could connect with, a digital experience they could trust, and a growth engine capable of turning awareness into action.
Blennd partnered with the team to bring that vision to life. Together, we launched Mindhues, a new kind of youth therapy brand, one designed to feel approachable, modern, and credible. From naming and positioning to digital experience and lead generation, the work was built to do more than look good. It was built to remove friction, build trust, and help more young people connect with care.
Qualified leads in 90 days of launch
Cost per lead (CPL)
Conversion rate from form fill to first session
The Challenge
The opportunity was meaningful, but the path to trust and scale was not simple.
Mental health is deeply personal, and for youth and families seeking support, the experience of finding care can feel overwhelming. Mindhues needed to serve multiple audiences at once, including young people, parents, educators, and referral sources, while making the brand feel both emotionally accessible and operationally credible. The digital experience had to create confidence quickly, simplify decision-making, and clearly communicate what made Mindhues different in a growing and increasingly important category.
The business also needed a platform for growth. As demand increased, Mindhues needed a brand and website that could support expansion, along with a marketing strategy that could efficiently reach the right families and generate qualified leads at scale. This was not just about launching a company. It was about building the infrastructure for trust, access, and long-term momentum.
The Solution
A brand and digital growth platform designed to reduce friction and increase connection.
Blennd approached Mindhues as a full-scale transformation, not a set of disconnected projects. We began by defining how the brand should show up in the market: supportive without feeling overly clinical, youthful without feeling immature, and credible enough to earn trust from families, partners, and referral networks. Through discovery sessions and collaborative strategy work, we developed the Mindhues name, brand positioning, and messaging framework to create a more human and hopeful point of entry into mental health care.
From there, we built a visual identity and design system that felt bright, optimistic, and distinct. The brand combined a vibrant color palette, playful illustration style, and approachable digital language to create an experience that felt welcoming from the first impression. This gave Mindhues a brand that could resonate emotionally while still supporting the professionalism expected in behavioral health.
A custom website experience designed to make action easier for youth and parents.
The site was structured to help users quickly understand services, explore providers, and take the next step with confidence. Clear user pathways, intuitive navigation, provider filtering, and a modern WordPress foundation helped transform the site from a basic information hub into a true access point for care.
Measurable results in 90 days through paid media activation.
Once the brand and website were in place, Blennd activated the next phase of growth through paid media. Campaigns across Google and Meta were developed to connect with parents in Colorado, especially Medicaid families, using channel-specific messaging and ongoing performance optimization. The strategy focused not just on driving traffic, but on reaching the right people with the right level of intent and converting that demand efficiently.
In the first 90 days of paid media launch, Mindhues generated 377 new leads, significantly surpassing the original goal of 150. The campaign achieved a $36 cost per lead (CPL), well below the target threshold of $100, and reached a 59% conversion rate from form fill to first session completed by month three.
The Results
A stronger brand, a more scalable digital platform, and measurable growth in access to care.
The transformation of Mindhues created impact on multiple levels. At the brand level, the organization now has a clear and differentiated presence in the market, one that feels more aligned with the people it serves and the quality of care it provides. What was once an emerging offering is now a recognizable, trustworthy, and emotionally resonant brand built to support growth.
At the digital level, the new website created a more seamless path from discovery to action. The experience made it easier for families to engage, easier for users to navigate mental health resources, and easier for the organization to support scale without sacrificing clarity or accessibility.
Beyond the numbers, the bigger result was this: Mindhues now has a scalable brand and growth engine capable of helping more youth and families access care in Colorado and beyond.
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