Bustang

Bustang’s existing website was burdened by redundancy and a less straightforward mobile experience, making it harder for users to navigate the information they needed most. Key tasks like understanding routes, checking schedules, finding fares, and locating ticketing options were not as streamlined as they needed to be, especially for riders who were already in transit or trying to make quick decisions on the go.

The challenge was not simply to modernize the visual design. It was to rethink how transit information should be organized so users could find answers faster and with less friction. That meant simplifying the information architecture, consolidating route-related content, improving map and schedule usability, and designing a system that could better support everything from everyday route planning to service alerts and larger disruptions.

Blennd approached the redesign by focusing on the sections that matter most to riders: schedules, routes, maps, fares, and tickets. The team reworked the site structure to reduce redundancy and create more intuitive paths to key information. Route details, schedules, stops, and fare information were consolidated into individual route pages so users could access what they needed in one place rather than moving across multiple disconnected pages.

The redesign also placed strong emphasis on accessibility and clarity, drawing inspiration from leading transit systems while tailoring the experience to Bustang’s needs. Interactive maps were improved to help users better understand their journey, service alerts were structured more intentionally through a mix of Twitter updates and website disruption banners, and ticketing access was simplified so riders could more easily find Bustang and Outrider app options as well as Justride destinations. On the backend, the updated WordPress platform gave the Bustang team a more dynamic system for ongoing content updates and communication.

The redesigned Bustang website created a more accessible and user-friendly experience for riders across the state. By reducing redundancy, simplifying navigation, and making route information easier to understand, the site now does a better job of supporting the real-world needs of transit users. Critical information is easier to find, journey planning is more intuitive, and the platform feels more aligned with the reliability and efficiency Bustang aims to deliver on the road.

Just as importantly, the new system gives Bustang a stronger operational foundation online. The website is now easier to update, better equipped to communicate alerts and disruptions, and more capable of serving as a dynamic digital platform as the service continues to grow. The project helped turn the website into a more effective extension of the Bustang experience, one designed to make public transportation in Colorado feel clearer, easier, and more dependable from the first click onward.