SEO Guide: How to Get Rich Snippets
October 31, 2017
In this guide, we’ll discuss how to get Rich Snippets to display in search engine results pages (SERPs). Rich snippets have come a long way since Google first launched the feature back in 2009. The features have become one of the latest digital marketing trends for business owners. Rich snippets enhance the way users engage with websites through organic search. But how do you get Google Rich snippets to show up for your business, products or services?
What Are Rich Snippets
What are rich snippets? Before we walk through how to get Rich Snippets, it’s important to gain a basic understanding of the feature. Rich snippets are a type of structured data markup developers can embed on webpages using HTML. The markup tells SERPs what type of information can be found in the content on a specific page. Search users will see more information about your content directly in the search result.
How to Get Rich Snippets
- Select the markup specifications.
- Determine the content type.
- Identify all required properties.
- Develop the structured data markup.
- Test the structured data markup.
- Monitor SERPs for the rich snippet.
Select the Markup Specifications
You can write out your structured data using a few different specifications. The three markup specifications are: microdata, JSON-LD, and RDFa. In this guide, “How to Get Rich Snippets,” we will walk you through building, testing and publishing your markup specifications. You can find more information about these formats in Google’s Introduction to Structured Data guide.
Determine the Content Type
Google can add enhanced features to search results, such as recipe review or product price. If you’re wondering how to get Rich Snippets to display for your organization, the easiest solution is to use the “Businesses & Organizations” content type. You can also choose from a variety of other content types, including Events, Music, People, Products, Recipes, Reviews and Video. Visit this Google guide for more information about how to mark up your content items.
Identify all Required Properties
While there are many different content properties to choose from, it isn’t necessary to include every single one. You’ll want to be sure to include itemscope, itemtype and itemprop when coding your structured data markup. Depending on the content, you can enter additional information about your pages, such as rating, author and publication date. A Denver SEO expert from our team can populate all of the required markup data to get you the visibility your business deserves.
Develop the Structured Data Markup
To get Google Rich Snippets to appear for your business, you’ll need to develop your markup code. This requires that you include the minimum required information in order for Google to serve rich snippets for your content. For Business & Organizations, the minimum required fields, including organization name, logo and URL. You can learn more about the vocabulary used with structured data markup at Schema.org and use Google’s Structured Data Markup Helper to generate the required code.
Test the Structured Data Markup
Knowing how to get Rich Snippets is useless if you haven’t written your structured data markup correctly. While you can wait for Google to start picking up your rich snippets, there is no guarantee for when exactly this will happen. Fortunately, Google provides a free tool to help you validate your code. After you’ve added the markup to your webpage, test your page using Google’s Structured Data Testing Tool.
Monitor SERPs for the Rich Snippet
There is nothing more satisfying than seeing your hard work pay off. Depending on how frequently you publish content on your website — and how often Google crawls your pages — it may take more than a week before you notice your rich snippets in Google’s SERP. You can also monitor the status of structured data on your domain, including specific pages, items and errors that have been detected, using Google Search Console.
Blennd Knows How to Get Rich Snippets
We hope this guide has provided you with some insight into how to get Google Featured Snippets for your website. Rather than implement structured data on your own, why not let our Denver digital marketing agency do all the work for you? If you’re ready to improve your visibility online, hire us to work on your next project. Our Denver SEO consulting services can help drive more traffic to your brand.