See your website through your users’ eyes.
Whether you’re launching a new website or enhancing an existing one, a user-testing agency like Blennd can help you understand how end users interact and react to the digital experience.
In combination with analytics, user testing brings to light the insights you need to deliver digital experiences that improve user experience, increase conversions and create loyal customers.
Understand how customers use your digital products through user testing
- Gain a deep understanding of how users interact with your website, digital product or services.
- Uncover areas where your website can be improved to deliver a better customer experience.
- Learn how your target audience will react to new products or services you’re looking to launch.
- Constantly re-examine what users think, and make changes based on your findings.
User testing is a vital step in creating and optimizing your website – it tests how users react to your website, whether they can complete key tasks or goals as well as how they like the overall experience.
One of the biggest dangers in fielding website changes from stakeholders is that we become overfamiliar with it and the feedback becomes subjective. When we know how the site works and where information is found, it’s easy to overlook problems that your users regularly encounter.
Making major decisions based on assumptions is a risk and financial liability. Putting those assumptions to the test can deliver the reassurance needed to press ahead – or the reality check that indicates a different solution.
Our user testing agency process
- We first conduct a detailed review of your web analytics to identify what users are doing on your digital platforms.
- We create a list of the most important tasks and questions that we will ask users to perform during our remote testing sessions
- We recruit real customers or potential customers we can conduct tests with in-person or remotely.
- We conduct usability tests either in-person or remote that identify how users interact with your website or prototype
- We share the user testing recordings to help unify your stakeholders, gain first-hand insight, and understand the methodology we use.
- We review all findings and issues uncovered during the research. We identify and prioritize recommendations and create a blueprint for implementing changes.
Contact us to discuss your next user-testing project.
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