HEI Civil

The core challenge was structural. HEI Civil’s existing site had been designed for one location, then later expanded to include Texas and the Carolinas. That solved an immediate business need, but it did not create a cohesive experience. The team wanted the next version of the website to feel like one brand with three strong regional presences rather than a Colorado site with two added locations. They also wanted to add more content around capabilities, projects, team members, philanthropy, memberships, and employee resources without making the site harder to use.

Just as importantly, the business goals were more nuanced than lead generation alone. HEI Civil described the current site as more of a “brochure website” used for brand awareness, applicants, and subcontractors, with the added objective of helping the company compete for larger projects by better showcasing past work and overall credibility. The site also needed to stay on WordPress, remain easy to update internally, and support location-specific employee benefits pages plus a limited Constant Contact integration for Texas.

Blennd began with a full sitemap audit of more than 1,000 URLs, mapping where pages lived, identifying orphaned content, and using a ranking system to determine which templates and content groupings were actually needed. This work produced a far leaner and more user-friendly site architecture, complete with organized breadcrumbs and a more logical structure for navigating the business’s complex service offering.

From there, the brand and design system were developed to intentionally break from typical IT conventions. Instead of relying on familiar “IT blue” cues and rigid visual systems, the site introduced more approachable colors, rounded edges, softer iconography, and a more human visual language. The UX centered on Inflow’s three service tiers, guidance, execution, and optimization, helping prospects quickly understand how the company supports them. On the development side, Blennd migrated a 600-page blog, built location pages for Google Business visibility, handled a domain change aligned with the company’s technology solutions, and introduced custom animations to better communicate Inflow’s differentiators and process.

I do not see post-launch performance metrics in the files you shared, so I want to be careful not to invent outcomes that are not documented. Based on the proposal and planning materials, the clearest result is that Blennd defined a far more strategic digital framework for HEI Civil: one built to showcase three regional markets more equally, improve user flow for applicants and subcontractors, and make the website easier for the internal team to manage as the business grows.

The project scope also established a more scalable technical and content foundation than the existing site. That included three tailored microsites, password-protected employee resource access by location, location-based services, projects, and leadership content, plus an SEO-ready and analytics-enabled WordPress platform designed for easier updates and long-term flexibility. In other words, the redesign was not just about refreshing the look. It was about building a digital structure that could better support HEI Civil’s next stage of growth.