All Work

Colas

Creating an immersive experience for IT job seekers.

Laptop displaying website homepage on desk

Project Overview

A stronger digital presence for the technology team shaping the future of Colas North America.

Colas ISS plays a critical role inside Colas North America, helping modernize the business through custom applications, business intelligence tools, and forward-thinking technology solutions. As the information technology arm of a major industry leader, Colas ISS needed a website experience that better reflected both the sophistication of its work and the caliber of talent it wanted to attract.

Blennd partnered with Colas ISS to create a digital presence designed to do more than communicate capabilities. The goal was to position the organization as an innovative, credible, and compelling place to build a career in technology. By aligning the website around thought leadership, culture, innovation, and real-world impact, we helped transform the brand’s digital presence into a stronger recruiting and storytelling platform.

Website UI cards with design layouts and components

Increase in job applications

Increase in organic traffic

Increase in engagement

The Challenge

Attracting top IT talent required more than a functional website.

Colas ISS was doing important and innovative work, but its digital presence needed to do a better job of expressing that value to prospective candidates. For IT professionals evaluating career opportunities, the bar is high. They are not just looking for open roles. They are looking for meaningful work, modern thinking, strong culture, and signs that a company is investing in technology in a serious way.

The challenge was to create a website that could communicate all of this with clarity and energy. It needed to appeal to job seekers while also reinforcing the broader innovation story behind Colas ISS. The experience had to feel modern and engaging, highlight the company’s work and culture, and create a clearer path for qualified candidates to take the next step and apply.

Website homepage with content modules and imagery
Mobile UI screens with dark interface design

The Solution

A modern recruiting-focused website built around innovation, culture, and credibility.

Blennd developed a strategy centered on what matters most to this audience: the opportunity to work on meaningful projects inside a company investing in technology, progress, and people. We shaped the website experience to showcase thought leadership, innovation, success stories, and company culture in a way that felt authentic to the Colas ISS brand while making the career opportunity more compelling.

Visually, the site was designed as a clean, modern reflection of a cutting-edge IT organization. The design system balanced simplicity with boldness, pairing engaging photography, large text callouts, and custom graphic elements inspired by the Colas brand. Strategic use of the signature Colas yellow helped direct attention to calls to action and key moments throughout the experience, while motion, video, and animation added energy and depth.

The Results

A digital experience built to drive engagement.

The final website gave Colas ISS a stronger and more differentiated presence online, one that better reflects the innovation happening inside the organization. Rather than presenting the company as simply an internal IT division, the new experience positioned Colas ISS as a strategic technology partner and a destination for ambitious talent.

The site now does a better job of bringing the brand to life through culture, project storytelling, and a visually engaging user experience that feels aligned with the work itself. It creates a more compelling first impression for job seekers, strengthens the company’s employer brand, and supports the primary business goal of generating more qualified job applications.

Just as importantly, the new website gives Colas ISS a scalable platform to continue telling its story. It highlights the organization’s role in driving innovation across the broader Colas business while creating a more modern and credible digital experience for the next generation of IT talent.

Team meeting with group collaboration in office

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