Qualderm Partners

Before Blennd’s work, QualDerm’s team had to log into 41 separate GA4 properties to understand website performance across the network. That made it difficult to monitor traffic trends, compare sites, track conversions and e-commerce activity, and generate timely reports for leadership. The business needed a single source of truth that could provide portfolio-wide visibility while still allowing teams to drill into individual location performance.

At the same time, the SEO environment had become more complex following a relaunch of the network onto Kentico. While the new platform offered updated infrastructure and design, it introduced limitations from an SEO standpoint. Post-launch, Blennd uncovered a duplicate content issue affecting all 41 QualDerm sites, which created ranking challenges across the 7 priority sites under our scope. The task was not just to improve visibility, but to stabilize performance in a difficult CMS environment while building a stronger foundation for long-term search growth.

Blennd created a GA4 roll-up reporting solution by connecting all 41 websites into one central GA4 property using multiple data streams. Through Google Tag Manager, we standardized tracking across the portfolio, configured enhanced event and e-commerce tracking, and built a custom Looker Studio dashboard that gave QualDerm’s teams real-time visibility into traffic, conversions, revenue, and site-by-site performance. This transformed reporting from a fragmented, manual process into a much more scalable and actionable analytics system.

On the SEO side, Blennd moved quickly to address the biggest post-launch obstacles across the 7 priority sites. We worked alongside QualDerm’s developers to navigate Kentico’s constraints, resolved widespread duplicate content issues by creating more unique, location-specific copy, and expanded key landing pages with higher-quality content designed to improve topical relevance, engagement, and search intent alignment. Once conversion tracking went live in June 2024, we also began using that data to better evaluate organic lead performance and refine the strategy over time.

The SEO work drove measurable performance improvements across multiple sites in the network. Across the 7 priority sites, QualDerm saw a 34% increase in organic sessions comparing February 2025 through July 2025 to the previous six months.

At the site level, the largest network of practices, PinnacleSkin.com saw month-over-month organic growth through Q2 following launch, then a 22% increase in organic sessions in Q3 compared to Q2. SkinSurgeryCenter.net grew from 15,365 organic sessions in Q1 to 20,595 in Q2, a 28.6% increase, then reached 24,944 in Q3, adding another 12.1% increase over Q2.

Lead performance also improved once conversion tracking was in place. SkinSurgeryCenter.net saw a 13.6% month-over-month increase in qualified organic leads in August compared to July.

DermatologyAffiliates.com saw a 7.7% month-over-month increase in August, followed by another 20% increase in September.

Alongside these gains, the GA4 roll-up dashboard gave QualDerm a much more efficient reporting system across all 41 sites, reducing manual effort and giving both corporate and local teams better visibility into portfolio-wide and site-level performance. Together, the analytics and SEO work created a stronger digital foundation for ongoing optimization across a highly complex healthcare network.