LPR Construction
A high-impact construction website design built to attract talent & contracts
Industry
ConstructionServices
Project Overview
Evolving a national leader in steel erection into a future-ready brand.
LPR Construction has been a national steel erection leader since 1979 — delivering complex structural projects across the U.S. for major owners and general contractors. As they expanded into new markets and accelerated recruiting, their digital presence no longer reflected their scale, sophistication, or values. Blennd partnered with LPR to design a modern web experience that elevates their brand, showcases their project expertise, and attracts the next generation of ironworkers and strategic partners.
Increase in conversion rate
Increase in organic keywords
Increase in organic traffic
The Challenge
A disconnect between reputation and digital trust.
Despite decades of landmark work — from cultural icons to major industrial facilities — LPR’s previous website struggled to support key business initiatives:
- It lacked visual differentiation in a market where structural contractors often look the same.
- Project information was buried or outdated, limiting credibility in pre-qualification.
- Recruitment relied heavily on third-party job portals with little visibility into culture or opportunity.
- Navigation and messaging didn’t reflect the sophistication or breadth of services.
The result: a digital experience that undersold their strengths — and missed opportunities to engage owners, GCs, and a growing multilingual workforce.
The Solution
A brand and website designed around people, proof, and performance.
Guided by stakeholder interviews, personas, and UX research, we rebuilt LPR’s digital presence to communicate leadership in three strategic areas:
Human-centered content & storytelling
We showcased the people behind the work — emphasizing safety, skill, and pride through candid imagery and culture-driven messaging.
Stronger portfolio intelligence
Projects are now searchable by industry and scale, positioned as proof points that reflect LPR’s national capability and operational readiness.
Recruitment as a core user journey
A more personal careers experience highlights benefits, pathways, values, and why LPR is the best place to build — especially for Spanish-speaking ironworkers.
Future-forward platform
Upgraded architecture, performance optimization, ADA compliance improvements, and scalable CMS capabilities future-proof the website for expansion.
The Results
Built to strengthen credibility, engagement, and growth.
A modern web experience that elevates their brand, showcases their project expertise, and attracts the next generation of ironworkers and strategic partners.
The results for LPR are clear and meaningful across multiple areas of the business. The website now creates stronger digital credibility during pre-qualification evaluations, helping reinforce trust with the audiences that matter most before conversations even begin. For a company operating at LPR’s level, that kind of first impression matters, and the new experience does a better job of reflecting the professionalism, scale, and standards behind the brand.
Key results:
- Improved digital credibility in pre-qualification evaluations
- Stronger engagement from owners, GCs, and steel fabricators
- Increased career-driven traffic and application conversions
- Clearer communication of safety leadership and operational excellence
- A digital presence that reflects the scale of their national reputation
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Whether you need a new website, better performance, or a smarter growth strategy, we’ll meet you where you are and build what’s next. No guesswork—just clear strategy and execution.