Industry
CorporateProject Overview
A modern website and ongoing SEO strategy built to support a growing IT company.
INVITE Networks offers a broad range of services across managed IT, cybersecurity, and enterprise technology. To better support that depth, the company needed a digital experience that could make its offerings easier to understand, guide users toward the right services, and create a stronger foundation for lead generation. The opportunity was not just to modernize the look and feel of the site, but to make the entire experience work harder as a business development tool.
Blennd partnered with INVITE Networks to lead both the website transformation and the ongoing SEO strategy that followed. The engagement began with in-depth discovery, UX planning, brand refresh work, and custom website design and development. From there, the partnership continued through a structured SEO program focused on improving visibility, building authority, and turning the new website into a stronger long-term growth engine.
Increase in organic traffic
Increase in annual organic sessions
Total organic sessions in 2024
The Challenge
A broad service offering needed clearer pathways, stronger differentiation, and more search visibility.
INVITE Networks had a robust set of services, but the challenge was helping users quickly find the information most relevant to their needs. The website needed to better segment audiences, simplify decision-making, and present the company in a way that felt more modern, approachable, and distinct from other IT providers. Without that clarity, valuable traffic and interest could be lost before users reached the right service path.
At the same time, the company needed stronger organic performance. INVITE faced low traffic, limited search visibility, and underperforming service pages, especially compared to other parts of the site like event-related content. There was also a need to build topical authority around cybersecurity and managed IT while improving geographic visibility in Salt Lake City and preparing for expansion into Phoenix. The challenge was to create both a stronger website and a stronger search presence, then connect the two into a more effective lead generation system.
The Solution
A user-centered website rebuild paired with an ongoing SEO strategy for sustained growth.
Blennd began with a full discovery process to better understand INVITE’s service landscape, business priorities, and core audiences. That insight shaped a more strategic user experience, including a homepage flow that immediately helped users identify whether they had an internal IT department or not. This allowed visitors to self-select into a more relevant path and discover service offerings aligned with their specific business needs. The design direction also introduced a more colorful and memorable brand system, using approachable photography, curved visual elements, and the company’s logo mark to help INVITE stand out in a crowded IT market.
Following launch, Blennd continued supporting INVITE as an ongoing SEO partner. The strategy focused on content optimization, technical SEO, backlink acquisition, and local search improvements. Topic clusters were built around high-value themes like cybersecurity, ransomware, managed services, UCaaS, and data center solutions. Technical work improved crawlability, metadata, schema, site speed, and mobile usability, while location-specific optimization helped strengthen visibility in priority markets. Together, the website and SEO strategy gave INVITE a more effective digital platform for both user experience and sustained organic growth.
The Results
Stronger search visibility, more traffic, and better lead generation from organic search.
The combination of a more strategic website experience and ongoing SEO execution produced meaningful gains in visibility and traffic. INVITE Networks saw a 183% year-over-year increase in organic traffic, significantly outperforming the original KPI goal of 100% growth. On an annual basis, total organic sessions grew from 2,467 in 2023 to 6,428 in 2024, representing roughly 260% growth. Even at the monthly level, performance showed strong momentum, with organic sessions rising from 163 in December 2023 to 292 in December 2024.
Just as importantly, the gains translated into better business outcomes. Organic form submissions and conversions increased, showing that the traffic growth was not only expanding visibility, but also improving lead generation. The partnership helped position INVITE Networks as a stronger digital presence in IT and cybersecurity, with a website and search strategy built to support continued expansion and performance into the future.
Explore more work.
Get started with a free strategy session.
Whether you need a new website, better performance, or a smarter growth strategy, we’ll meet you where you are and build what’s next. No guesswork—just clear strategy and execution.