Integris

Integris was targeting CEOs and business decision-makers who often sit in the middle of a complicated problem. They need expert IT support, stronger cybersecurity, and more strategic guidance, but may not be ready to commit after a single touchpoint. That made the challenge less about driving raw traffic and more about capturing mid-funnel intent, building trust, and creating pathways for engagement that felt relevant to the stage of the buyer journey.

The campaign also needed to reduce cost per lead while proving stronger business value from digital marketing. Success was defined not only by lead volume, but by increased brand awareness, stronger website engagement, and a clearer connection between campaign performance and sales outcomes. In a competitive managed IT landscape, the strategy needed to balance efficiency with credibility and create a framework that could scale across multiple services and markets.

Blennd approached the campaign with a multi-layered digital strategy designed to attract the right audience and move them deeper into the funnel. The first step was a Google Tag Manager evaluation to ensure conversion actions were being tracked properly, creating a more reliable measurement foundation for optimization and reporting.

From there, the campaign focused heavily on Google ad audiences to capture in-market demand, supported by retargeting and brand awareness efforts across LinkedIn and Microsoft Ads. Gated content, downloadable resources, and webinar sign-ups were used to create more valuable mid-funnel conversion opportunities, while messaging highlighted key services such as cybersecurity, IT consulting, and managed IT support. Geographic targeting, FAQ-driven content, and testimonial-based trust signals helped strengthen performance and improve conversion rates across the campaign.

Within the first 30 days, the campaign delivered a 40% surge in leads, paired with a 5.9% reduction in cost per lead. At the same time, Integris saw a 66% increase in brand awareness, showing that the strategy was not only improving direct response performance, but also expanding the company’s visibility and presence in the market.

The campaign also outperformed broader industry benchmarks. Integris achieved a $5.41 cost per click, a 10.86% conversion rate, and an average CPL between $45 and $55, indicating strong efficiency relative to the managed IT category. More importantly, the work established a scalable model for future growth across multiple service lines and markets, helping position Integris for continued expansion while driving more qualified opportunities to the sales team.