Inflow

Inflow’s original website contained more than 1,000 pages, many of them unnested orphan pages that created confusion and made the platform difficult to navigate. While the site was earning significant traffic, users were struggling to understand the full breadth of services or find the information they needed to move forward. The result was a digital experience that underperformed despite strong top-of-funnel potential.

The brand challenge was equally important. Inflow wanted to stand apart from a crowded field of IT companies and present itself in a way that felt more human, more empathetic, and more aligned with how the company actually worked with clients. Research uncovered that visitors were spending unusual amounts of time on a customer service infographic, reinforcing that support and service clarity were central to what users cared about most. That insight helped shape a much broader rethink of the website and brand experience.

Blennd began with a full sitemap audit of more than 1,000 URLs, mapping where pages lived, identifying orphaned content, and using a ranking system to determine which templates and content groupings were actually needed. This work produced a far leaner and more user-friendly site architecture, complete with organized breadcrumbs and a more logical structure for navigating the business’s complex service offering.

From there, the brand and design system were developed to intentionally break from typical IT conventions. Instead of relying on familiar “IT blue” cues and rigid visual systems, the site introduced more approachable colors, rounded edges, softer iconography, and a more human visual language. The UX centered on Inflow’s three service tiers, guidance, execution, and optimization, helping prospects quickly understand how the company supports them. On the development side, Blennd migrated a 600-page blog, built location pages for Google Business visibility, handled a domain change aligned with the company’s technology solutions, and introduced custom animations to better communicate Inflow’s differentiators and process.

The redesigned site gave Inflow a much stronger digital foundation. By simplifying the structure, clarifying the services, and building a more authentic and approachable brand experience, the new website made it easier for users to engage with the company and understand its value. The site now feels more aligned with Inflow’s people-first approach and more capable of turning complex service information into a clear and compelling user journey.

The measurable impact followed quickly. Following launch, Inflow saw a 72% increase in average session duration comparing the 30 days before and after launch, showing that users were engaging more deeply with the new experience. The team also generated 61 new goal completions from organic search within 30 days post-launch, demonstrating stronger conversion support from the site’s organic traffic. And at the foundation of the project was a full audit of 1,000+ pages, a key part of turning a fragmented website into a more strategic and performance-driven platform.