You’ve known for a while how important mobile friendly websites are for your business. Now it’s not just a cautionary tale, but a fact of life. Whether you want to look at is Google punishing companies that do not have mobile friendly websites or rewarding those that do, they’ve made the move.
On April 21, 2015 Google released a new mobile friendly website algorithm that recognizes whether or not a site is mobile friendly and will move it up in the rankings if it is - or move it down significantly if it’s not. Just to give you an idea of how serious this is, Search Engine Land and many other media outlets have dubiously dubbed Google's new role out as #Mobilegeddon.
If you have a responsive, mobile friendly website, you need not fear and can give yourself a pat on the back for doing it the right way.
What if you’re site isn’t mobile optimized?
Well, you're in trouble. This isn’t just another minor update to google’s algorithm that isn’t going to effect you – this may completely remove your website from prospective customers looking for your services on their mobile devices.
How important is mobile search?
In January 2014, it was announced that people spent more time using the internet on mobile devices than on their desktop computers according to commScore. It has also been reported by Search Engine Watch that 99% of people now use their phones to access content and information, while 63% use their phones to access the internet and 62% to access email.
By helping sites that are mobile friendly and removing those that are not, Google is simply providing users with a better experience within their search engine.
How can you tell if you have a mobile friendly website or not?
Google has this handy Mobile friendly test tool that will tell you if you have a mobile friendly website or not. If you want to dive in a little deeper, check out Google's Mobile Guide.
What do you do if your site isn’t mobile friendly?
You are most likely missing out on a lot of new business and Google’s new rules should light a fire under your ass to act sooner rather than later. Your website is a tool that will help bring you business no matter what products or services you offer. If you’re worried about investing in a new website, think about it this way: It will pay itself off as soon as it brings in 1-2 months of new business and then will be growing your business from there on out.
Here at Blennd Media, we believe in honest, clean and beautifully designed mobile friendly websites. Every website that we design and develop is mobile responsive and created with your mobile best interest in mind. View some samples of our mobile responsive websites, or learn more about our web design company.
Fill out the form below or email email@example.com if you would like to talk to us about designing a new mobile friendly website for your business.