Is your Business-to-Business website designed to convert buyers? Many executives neglect and undervalue their website, resulting […]
In this IT services SEO case study, we’ll examine how we facilitated significant growth in organic website traffic for Dataprise. Over the past couple years, we’ve leveraged a number of up-and-coming search engine optimization (SEO) tactics to help Dataprise maintain its competitive advantage. From structured data markup to on-page content optimizations, Blennd’s Denver SEO expert consultants increased organic sessions by 106.24% in 36 months. Now, let’s took a look at the background, strategy and results of this IT Services SEO case study:
As one of the nation’s largest information technology companies, Dataprise was interested in increasing its visibility on search engine results pages (SERPs). Dataprise serves customers across the nation with physical workplaces located in specific service areas. While Dataprise.com had experienced some modest organic traffic over the years, the organization wanted to increase website conversion rate by attracting higher-quality leads. With many complex subject areas, services and products represented on the site, the company found it difficult to drive the right users to the right services. This is where Blennd stepped in to develop custom-tailored, ongoing search engine optimization strategies to enhance Dataprise’s digital presence in the business IT services industry.
Blennd conducted a comprehensive site audit to identify which areas were performing well in organic search and which areas could benefit most from SEO. After identifying a set of target keywords, our team began providing robust on-page content, meta data and structured data optimizations. In addition to optimizing existing content on the website, our team edited new content in alignment with the organization’s goals. We leveraged local SEO strategies to boost visibility and maintain local business listings across dozens of networks, such as Facebook, Google My Business and Yahoo!. Along with various other initiatives, our strategies contributed the successful results reported in this IT services.
In comparison to the domain’s performance before we became involved, Dataprise has seen a significant increase in online visibility. Organic traffic sessions, top-ranking keywords and enhanced SERP features are just a few of the areas where we contributed highly-successful SEO initiatives. As a result of regular communications with the client, involving monthly conference calls, reporting and research, we developed a custom strategy and strong relationship with Dataprise.
Client Website: Dataprise.com