/ Project Overview
Designing the Leading Platform for Dental Staffing
GoTu (formerly TempMee) is a fast-growing digital marketplace connecting dental professionals with dental offices for temporary and permanent staffing. With over $20M in ARR and plans for national expansion, GoTu partnered with Blennd to redesign its platform and create a scalable, conversion-optimized digital experience. The objective was to deliver a robust, SEO-friendly, and user-focused website that supports GoTu’s dual audiences — empowering dental professionals to find flexible shifts while helping offices fill staffing needs faster. The result was a modern website design for dentists with dual-path UX and an SEO strategy that increased keyword rankings by 58% and Top 3 results by 150% within four months of launch.
/ The Challenge
A Platform Ready to Scale — But Held Back by Its Website
Before the redesign, GoTu’s website struggled with both technical and strategic issues. The backend was unstable due to heavy code-stacking, making updates difficult and risky. The user experience was unintuitive — all new visitors were directed to login pages rather than tailored sign-up journeys, creating friction in conversion. Additionally, content overload and a cluttered navigation diluted key messaging, while SEO visibility plateaued despite strong brand growth. The site’s design no longer reflected GoTu’s innovative, trusted position in the dental staffing industry.
/ The Solution
A Scalable, Conversion-Focused Website That Aligns Brand, Technology, and SEO
Blennd rebuilt GoTu’s website from the ground up, delivering a modern, high-performance platform hosted on Kinsta, powered by WordPress and ACF, and fully integrated with HubSpot for lead capture and marketing automation.
We designed two distinct user journeys — one for Dental Offices (focused on posting and filling shifts quickly) and another for Dental Professionals (focused on flexibility, freedom, and income opportunities). Key improvements included:
- Clear CTAs: “Find Shifts” and “Post a Job” replaced generic login buttons.
- SEO-first architecture: Technical optimization, schema integration, and restructured content hierarchy.
- Custom ROI Calculator: Empowering dental offices to measure staffing cost efficiency.
- Engaging visuals: Lifestyle photography, app animations, and refined brand UI.
This approach not only modernized GoTu’s online presence but also built a foundation for sustainable growth across both user segments.
/ Results
Massive SEO Growth and Improved Conversion Performance
Following the launch, GoTu experienced significant gains in SEO visibility and keyword rankings. Between May 16, 2025 (pre-launch) and September 25, 2025 (post-launch):
- Total ranking keywords increased from 2,792 to 4,411 (+58%)
- Top 3 rankings grew from 52 to 130 (+150%)
- Page-one positions (Top 10) rose from 256 to 625 (+144%)
- AI Overview placements and SERP features nearly doubled
This growth not only reflects GoTu’s strengthened search authority in the dental staffing space but also underscores the impact of a technically sound, SEO-optimized site architecture. The redesigned user experience also resulted in improved engagement, faster navigation, and higher conversion rates for both dental offices and professionals.
/ Key Highlights
Empowering Success: Blennd’s Impact on GoTu
GoTu’s redesign combined modern UX, scalable technology, and SEO-driven structure to support rapid growth and dual audiences.
- Custom WordPress + ACF build with HubSpot and Zendesk integrations
- Streamlined dual-path UX for dental offices and dental professionals
- SEO-first architecture improving visibility in dental staffing searches
- Scalable design system built for future platform expansion