Join Our Team Paid Media Specialist

JOB DESCRIPTION

Blennd is seeking a motivated and experienced digital marketer who is obsessed with the idea of building businesses through ROI-driven digital strategies and paid media. The primary focus of this role will be two-fold; 1) manage current clients and 2) work directly with leadership and project managers to craft and tailor effective marketing campaigns. The ideal candidate will possess strong skills pertaining to Paid Social and SEM with the drive to become a holistic digital marketing specialist that is able to work in multiple ad platforms and mediums based on individual client needs. The ideal candidate can manage digital marketing campaigns from discovery to implementation, management, tracking key insights, and reporting on success.

RESPONSIBILITIES INCLUDE

  • Execute and optimize digital marketing campaigns
  • Collaborate directly with leadership and project managers on campaign strategies, execution, and creative direction 
  • Report on success monthly with specific direction based on the client’s goals
  • Build campaigns, managing budgets, and identifying opportunities across all channels
  • Collaborate on lead nurturing activities such as email automation, drip campaigns, retargeting, etc.
  • Create effective, cohesive marketing language throughout the entire lead/purchase flow
  • Stay up-to-date on the latest trends in digital marketing
  • Adhere to project hours & scope requirements, timelines, and tracking of all time appropriately

EXPERIENCE/QUALIFICATIONS/ABILITY

  • Experience managing paid media campaigns across multiple platforms such as Facebook, Google, & Bing ads with proven results
  • Experience utilizing and customizing Google Analytics / Google Data Studio (*plus)
  • Experience building lead gen programs including gated inbound assets and other technical strategies
  • Experience generating e-commerce revenue through digital advertising
  • Experience building or executing full-funnel campaigns
  • Ability to align project KPI’s with reporting & custom tracking metrics
  • Lead gen and e-commerce experience combined (*plus)
  • Experience working with other paid platforms such as Snapchat, Twitter, LinkedIn, and programmatic advertising (**plus)
  • Experience working with project management tools (Asana, Hubspot, Slack) (**plus)
  • Experience in organic social posting and creating content calendars
  • 1+ years of recent, in-campaign experience managing paid media (paid social, search, display, etc)
  • Agency experience is a plus but not required

REQUIREMENTS

  • Ability to be a self-starter & self-motivated with a strong work ethic
  • Multitasking & time management skills are a must
  • Highly organized with attention-to-detail and consistency
  • Isn’t afraid to ask difficult questions
  • Strong 2-way communication skills
  • Ability to meet deadlines and manage project timelines
  • Accepting of constructive criticism and feedback
  • Understands and can speak to all digital marketing metrics
  • Understands tracking, pixels, and audience building
  • Understands and can assist in data-driven advertising strategies
  • Display the highest level of professionalism at all times
  • Have a positive impact on culture and team morale
  • Have a positive attitude and encourage growth and success
  • Excellent written and verbal communication skills
  • Willingness to learn and improve skills
  • Ability to analyze and propose solutions to problems
  • In-office hours in Denver (flexible, hybrid workweek)

BENEFITS INCLUDE

  • Matched retirement account (salaried employees).
  • Health insurance (salaried employees).
  • Flexible vacation / time-off.
  • Conference and career development allowance.
  • Fun, collaborative work environment in RiNo.
  • Hybrid in-office / remote working environment.
  • Professional development opportunities.
  • Quarterly team building events and activities.
  • Ergonomic workstations and in-office lounge areas.
  • On-site gym and pool access.
  • Free parking.

COMPENSATION

The salary range for this position is $60,000 – $75,000/year. Salary may be negotiable based on experience. The minimum salary does not include any other pay elements in which this position may be eligible.

HYBRID WORKPLACE UPDATE

Blennd is currently in a hybrid / flexible working model. At this time we are seeking Denver-based candidates who are able to work on-site 2-3 days per week in our downtown Denver office. Interviews may be done virtually or in person at our office. This working scenario may change and is flexible based on candidate preferences.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

**THIS IS A FULL-TIME SALARIED EMPLOYMENT OPPORTUNITY. WE ARE NOT LOOKING FOR INDEPENDENT CONTRACTORS AT THIS TIME**


APPLY NOW:

Paid Media Specialist Application




  • Contact Information







    *Our team is currently working in a hybrid model in our Downtown Denver office



  • Accepted file types: pdf, Max. file size: 10 MB.



  • Work Experience

  • Briefly describe your non-digital related marketing experience.
  • What is your favorite ad platform and why?
  • Roughly how many total dollars in ad spend have you personally managed and on what platforms?
  • Explain how you collect and use data to create more effective targeting strategies.
  • Explain the most advanced data driven targeting strategy you have ever created.
  • Provide an overview of your experience working with web designers and developers to create the assets needed to build some of your most successful / robust digital marketing campaigns.
  • Provide an overview of your favorite lead nurturing, automation or any other digital marketing tools.
  • Explain your experience building lead gen ad campaigns and any success highlights you can share that demonstrates low cost CPL as it relates to a certain industry standard.
  • Explain your experience building e-commerce ad campaigns and any success highlights you can share that demonstrates ROAS.
  • Explain your Facebook Ads vs Google Ads experience. What percentage of the dollar amount above did you personally manage on Facebook Ads vs Google Ads? Lastly rate yourself on both platforms from 1 to 10 (1 being novice and 10 being expert)
  • Briefly describe the most successful ad campaign you’ve ever created and managed. Include why it was successful, what ad platforms you used, and any other valuable information. Feel free to upload any supporting screenshots of ads, reports, etc to support.
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