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Head of Growth (Fractional Contract)
Blennd is actively seeking a dynamic and seasoned Head of Growth who is passionate about driving business growth through ROI-focused digital strategies via diverse digital marketing channels. Our ideal candidate has a proven track record in digital strategy across paid media, SEO, CRO, UX/UI optimization, and Go-to-Market strategies and can look at each channel (and their teams) as optional resources in the development of a winning global marketing strategy for each of our clients. They will have adept relationship-building abilities and a knack for helping implement efficient processes.
This role will involve managing end-to-end digital marketing campaigns: from initial discovery and creative strategy development, to seamless implementation, insightful performance tracking, and comprehensive success reporting. If you are a business-savvy professional who thrives on helping clients grow their business through digital marketing, we would love to hear from you.
The success of this role will be defined by 3 areas of focus:
ROI-focused Campaign Performance: Strategize, coordinate implementation, and optimize high-value ROI-driven digital campaigns across various channels to boost traffic, leads, and conversions while optimizing the advertising budget.
Innovative and Comprehensive Digital Strategy: Develop cutting-edge digital marketing strategies through market research, data insights, and staying ahead of industry trends.
Team Collaboration and Leadership: Foster a collaborative environment, lead cross-functional teams comprised of channel-specific experts, and effectively communicate objectives and results to drive success.
- Growth System Leadership: Develop and lead comprehensive digital-marketing growth systems that integrate content marketing, paid media, SEO, CRO, outbound tactics, and more.
- Innovative Strategies: Drive forward-thinking GTM initiatives that leverage AI, agentic automation, and holistic growth systems to design, execute, and optimize high-impact campaigns.
- Well-Rounded & Diverse Growth Expertise: Combine proven leadership of CRM-driven high-ticket lead-gen programs with distinct successes in scaling e-commerce membership and D2C funnels, delivering a multifaceted perspective on revenue growth.
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Client Communication Excellence: Serve as a confident, client-facing partner—delivering clear updates, translating complex insights into actionable recommendations, and fostering long-term relationships through proactive, transparent dialogue.
- Efficient Project Execution: Collaborate with Project Managers and operational teams to ensure efficient execution of tasks and seamless campaign implementation.
- KPI’s & Performance Reporting: Establish client-specific Key Performance Indicators (KPIs) up front, then implement robust tracking mechanisms and deliver comprehensive reporting to monitor progress.
- Data Analysis and Solutions: Analyze, research, and propose solutions for tracking, analytics, performance, and other challenges to drive campaign success.
- Process Optimization: Collaborate with Director of Operations to continuously improve internal and external processes to enhance efficiency, campaign efficacy, and productivity.
- Lead Nurturing Strategies: Deploy lead nurturing strategies, such as automated drip campaigns, sequences, and retargeting, to drive customer engagement.
- Unified Marketing Language: Collaborate with the Blennd team to ensure consistent and effective marketing language throughout the customer journey.
- Upselling & Account Growth Optimization: Recognize and assess opportunities to expand client account fees through growth-minded strategies and targeted service add-ons.
- Strategic Budget Allocation: Manage media plans and budget allocation for all accounts and platforms, ensuring accurate spending to achieve maximum ROI.
- Internal Marketing Initiatives: Support and execute internal growth initiatives for Blennd to drive brand visibility and scalability.
- Stay Updated with Industry Trends: Stay informed about the latest trends in digital marketing to keep Blennd at the forefront of the industry.
- Time Management and Adherence: Accurately track time spent on tasks, adhere to project hours, scope requirements, and timelines.
- Relationship Management: Cultivate and manage relationships with support contractors and specialist support to ensure effective campaign execution.
- Leverage Contractor Relationships: Effectively leverage contractor relationships to enhance overall campaign success and efficiency.
- Quarterly Objective Execution: Execute quarterly objectives and to-do lists aligned with the company’s growth and performance goals.
- 5+ years digital marketing experience required, 2+ years leading teams
- Experience in digital marketing for both lead gen and e-commerce brands
- Demonstrated success in developing and managing ROI-focused digital marketing campaigns across various channels, with a track record of achieving measurable results and exceeding performance targets.
- Experience guiding creative strategy including overseeing copy and ad designs to ensure alignment with campaigns and strategy.
- Experience generating and executing lead nurturing activities such as email, sms, and other post conversion drip campaigns.
- Experience managing paid media campaigns across multiple platforms such as Meta, Google, Bing, Snapchat, Twitter, LinkedIn, and programmatic advertising
- A strong background in developing innovative and data-driven digital marketing strategies, including market research, competitor analysis, and the ability to identify and capitalize on emerging trends and opportunities.
- Experience with Google Analytics 4 and Google Data Studio to conduct audits, set up conversion tracking, measure campaign performance, analyze key metrics, and make data-backed recommendations for continuous improvement and success
- A history of collaborating seamlessly with cross-functional teams, such as Project Managers, SEO teams, designers, and data analysts, to ensure efficient campaign execution and alignment with overall business objectives.
- Prior experience working in a digital marketing agency or similar fast-paced environment, managing multiple clients and campaigns simultaneously, while delivering exceptional service and maintaining high client satisfaction.
- Experience building lead gen programs including gated inbound assets and other technical B2B strategies
- Experience developing and optimizing outbound and go-to-market strategies; and forward thinking as it relates to AI, agentic automation, and growth systems.
- Ability to be a self-starter & self-motivated with a strong work ethic
- Multitasking & time management skills are a must
- Highly organized with attention-to-detail and consistency
- Isn’t afraid to ask difficult questions
- Strong 2-way communication skills
- Ability to meet deadlines and manage project timelines
- Accepting of constructive criticism and feedback
- Understands and can speak to all digital marketing metrics
- Understands tracking, pixels, and audience building
- Understands and can assist in data-driven advertising strategies
- Always display the highest level of professionalism
- Have a positive impact on culture and team morale
- Have a positive attitude and encourage growth and success
- Excellent written and verbal communication skills
- Willingness to learn and improve skills
- Ability to analyze and propose solutions to problems
This is a contract role structured as a fractional leadership position. Compensation is offered as a flat monthly rate or hourly rate, depending on the level of experience and desired engagement structure.
The pay range for this role is $50–$80 per hour or equivalent monthly rate. Final terms will be based on experience, scope, and availability.
Compensation may be reviewed and adjusted based on performance and evolving project needs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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