Most agencies treat redirects as a launch-day afterthought. You lose 30% of your traffic in the first month, your rankings crater, and nobody can explain why. This toolkit prevents that.
Audit existing SEO equity, score your redesign risk, map every URL to its redirect destination, and assign owners before launch day.
Launch blockers, launch-week redirects, and 30-day cleanup — structured so nothing falls through and your developer knows exactly what to build.
Day-7 and day-30 crawl schedules, 404 alerting setup, and GA4 continuity validation — so you catch ranking drift early instead of six weeks too late.
You’ll walk out of your 90-minute session with a redirect map your developer can implement and a monitoring plan that catches problems early.
60 to 90 minutes for a typical site with 50 to 200 URLs. Larger sites with complex taxonomies may need a second session to finish the redirect matrix.
You’ll lose 20 to 40% of your organic traffic in the first 90 days. Google sees 404s on previously indexed URLs, interprets it as dead content, and stops sending traffic. Backlinks break. Rankings drop. Recovery takes months.
Yes. Platform migrations (WordPress to Shopify, Elementor to Gutenberg, etc.) have the same redirect-mapping requirement. The worksheets apply regardless of what CMS you’re moving from or to.
No. The worksheets are designed for in-house marketing teams. You need access to Google Search Console, a crawl tool (Screaming Frog or Sitebulb), and a backlink export. If you have those, you can complete the session.
Developers typically redirect homepage and a few obvious pages, then assume the rest will auto-resolve. It won’t. This toolkit forces you to map every URL with traffic or backlinks so nothing gets missed.
Yes. Redirect mapping, technical SEO continuity, and post-launch monitoring are part of every Blennd redesign engagement. If your current agency skips this step, we can step in before launch.
Whether you need a new website, better performance, or a smarter growth strategy, we’ll meet you where you are and build what’s next. No guesswork—just clear strategy and execution.