Blennd Blog Website Strategy, Goals and Audience: Website Planning Series Part 1

August 9, 2018

Leveraging an effective website strategy and planning process is the most important stage of web design. Whether you’re building a brand-new website, revamping an outdated site, or adding new pages, you should first create a clear plan of action. The most successful websites are built around a cohesive strategy from start to finish. At Blennd, we take website strategy and planning very seriously, which is why we always do thorough research in the pre-development phase.

Learn all about our website development strategy, in Part 1 of our Website Planning series, below:

Website Strategy and Planning

  1. Perform an In-Depth Discovery Process
  2. Align Key-Players with Common Objectives
  3. Emphasize the Most Impactful Goals

website strategy and planning

Perform an In-Depth Discovery Process

Gathering as much information about the project will lend to a more congruent website across-the-board. It is critical to undergo an in-depth discovery process before you kick off the project to define your audience and goals. Every website strategy and planning process should attempt to identify as many details about the needs and goals of the organization.  Collect all the data you possibly can before diving headfirst into website development.

Gathering Information

Some common information you should gather during the website strategy and planning stage include:

  • Target Audience
    • Age
    • Location
    • Income
    • Occupation
  • Call to Actions
    • Request a Quote
    • Call Us Today
    • Signup for a Newsletter
  • Competitive Analysis
    • Top organic competitors
    • High-quality competitors
    • Strengths and Weaknesses
    • How Your Offerings Differ

Identify Goals Early-On

Clearly defining your goals early on is crucial to the success of your website. It’s much more difficult to make changes to core elements of your site once development has commenced.

Download Blennd’s free Website Planning Guide infographic for more information!

website development strategy

Align Key-Players with Common Objectives

Website strategy and planning needs to take into account both internal and external factors. This initial website development strategy ensures stake holders, designers, developers, marketers and other players are all working toward the same common goals. Some of the most common key players in a new website build include:

  • Stakeholders
  • Designers
  • Developers
  • Marketers
  • Sales

Download a copy of our Website Planning Guide infographic.

website design objectives

Emphasize the Most Impactful Goals

Once you’ve identified key-players, it’s time to cultivate a platform that encourages users to interact with its content. You can achieve this by creating value propositions and building credibility. During the website strategy and development phase, every website should consider designs and content that incorporate the following:

  • Add Value for Users
  • Increase Engagement
  • Build Trust


  • Consumer Education
  • Customer Reviews
  • Product Renderings
  • Video & Photography


  • Community Resources
  • Questions, Surveys and Forum Discussions
  • Social Sharing and Network Building


  • Industry Statistics
  • Transparent Business Information
  • Awards, Accolades and Recognitions

Download Your Free Website Planning Infographic

Are you interested in learning more about website strategy and planning? We encourage you to download our infographic, Website Planning Guide: 6 Critical Elements of Highly Effective Websites, for inside tips into implementing an effective website development strategy. Be sure to follow our blog so you don’t miss the next part of this Website Planning series.

Download your free Website Planning Guide infographic today!

Let Blennd Develop Your Website Strategy

Now that you’ve learned expert tips covering the website strategy and planning process, it’s time to work with an agency you can trust. Here at Blennd, we provide high-end web design, local search engine marketing, website redesign, and a variety of other creative agency services to businesses of all sizes. Ready to start planning your website development strategy? Get in touch with Blennd today!

Questions About Our Website Strategy and Planning Process?

Do you have questions about our website development strategy? Would you like to learn more about our website development strategy, skills, or services? Our team would love to hear from you! Please don’t hesitate to contact our Denver marketing agency.

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