The 2020 Gartner CMO Spend Survey showed some unprecedented numbers in MarTech spending. Why has focus shifted this year? Click to read more.
We recognize that with the constantly changing COVID-19 situation around the world, this is a trying and unprecedented time for our entire global community—a time that, for many, is filled with uncertainty. Our sincere thoughts and well wishes go out to each and every one of you and your families during these challenging times.
In just the past few weeks, the coronavirus pandemic has impacted every facet of our lives—from the way we live, work, and socialize—to the foundation of the global economy. For those companies that can shift their business and employees to digital platforms and remote work, the transition can be challenging. It often requires uprooting company culture, connections, and business methodologies and starting anew. For those that don’t have any other option but to close up shop, the repercussions are devastating.
At Blennd, you have our commitment to continue providing you with the products and services you depend on. Our business remains fully operational in a remote capacity. We made the decision very early on to close our physical office and move our entire workforce online in order to ensure the health and safety of our employees, their families and our greater community. These precautionary measures were taken to limit the potential spread of the virus in our community, to support our employees in this challenging time and to ensure we maintain our ability to serve you, our customer, for the long term. Our senior leadership team remains vigilant and is monitoring the situation in real time and responding rapidly as conditions evolve.
While our entire team is working virtually, we are fully accustomed to operating in this capacity and our systems and processes are built to support this transition. Rest assured, we are fully prepared to serve you and your business during these pressing times.
In order to provide fast, strategic advice and services, we have made a team available who is equipped to develop goals and plans during this economic turn. Since our inception, our mission has been to shape the way people experience brands—and today, this enduring vision is more important than ever. It guides us as we closely monitor, assess, and respond to this situation.
We understand the importance of your business’s online presence today more than ever. Know that you can rely on us to help power your brand online, keep your customers informed, and your business up and running. We understand the responsibility that entails and meeting that responsibility day in and day out, in any environment, is our primary focus.
You are undoubtedly responding to and planning for the changing needs of your people and business. Whether you need advice about digital communication tools, messaging to your customers or help transitioning your business online, we are here to help you thrive during this economically challenging time. We want our clients and partners—current and future— to know that you can lean on our team for ongoing support.
While remote work has tripled in the past 15 years, these coming months will put it to the ultimate test. Of course, the ability to have your employees work remotely depends largely on your business. In many ways, it is a luxury that has been overlooked until now.
Fortunately, as a web design and digital marketing agency, our team thrives in the digital space and was well-prepared for this transition to working virtually. When we learned about the impending crisis, we were able to take swift action to ensure the safety of our employees and clients.
One of the aspects that made our remote transition easier were the tools that we’ve adopted into our company culture. We’ve been using digital communication and project management tools like Slack and Asana since the beginning, which has streamlined our online communication, processes and workflows.
We have also ingrained into our ethos the importance of independent and responsible employees who operate diligently and thoroughly no matter their environment. In times like these, leadership, calm, support and teamwork are more important than ever, and our team is fully capable and up to the task. During this time of uncertainty, we’ve encouraged our staff to reach out to our executive team at any time to ensure they are fully supported. While our employees continue to provide unwavering support to our clients, our executive team remains diligent in our efforts to support our employees and clients alike. All of these factors help keep our team connected, focused and efficient.
For most businesses, digital marketing, website design, social media, and SEO have always been a top priority. Now, in light of the closure of restaurants and businesses, travel bans, limited in-store supplies, and changes in business hours, there is a heightened demand for all companies to have a strong digital presence.
Depending on your business, this might mean a redesign of your website to have new functionality. For example, if you are shifting your restaurant business to focus on delivery, you’ll need to have a digital menu and online ordering capabilities. Fortunately, there are many technological integrations that can help transform your business into a strong digital platform.
In 2020, it is also essential that your website is mobile-friendly. In fact, Google is currently using mobile-first indexing, which means the mobile version of your website is the baseline for your rankings. All of our websites are designed to be mobile friendly and are built on a mobile and speed optimized platform. Additionally, since more people will be looking for your business online, our team of SEO experts can help ensure that your site ranks well in Google and other search engines.
Even better, you don’t have to do it alone. Our skilled team of web designers, developers, digital marketers and SEO consultants can provide advice and consulting to determine the right solution for your business.
During this time, it is also crucial to increase digital communications with your customers. Many of them will be wondering, is your business still operational, and if so, how have your hours of operations changed? To make it easier for people to continue to visit your business, we recommend updating your social media accounts and creating a website banner with new business hours, store closures, or other related information. As you probably have seen, many business owners have also released public statements to help assure their customers of changes in service provision or products. This is another way to communicate your values and share your support of your community.
If there have been changes to your business operations, it is also beneficial to update your Google My Business and Yelp accounts. If you have been promoting any events, remember to update all of the platforms where the event is listed and ensure that registered attendees receive notifications.
We know this can all sound overwhelming, especially right now. If you need help around any of these areas, contact us for a free consultation. We are here for you.
If you are a current Blennd client, thank you for your business and loyalty. We want to ensure you that regardless of the situation, we will provide the same high-caliber service that you have grown to expect and rely on from our team. In an effort to provide the most efficient and effective support, our team is readily available by phone or email to help you whenever you may need it.
If you are looking for solutions to adapt your business to the current environment, we’d like to help. Together, we can share ideas and create a plan of action.
If you have questions about how Blennd can help your business during these difficult times, feel free to reach out. Our team of experts will provide you with a free consultation to ensure that your business is able to thrive online during these challenging times.
We are all in this together. From our entire team here at Blennd, we will be here as support and guidance for your business. Let us know how we can help.