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Managed IT Paid Media Specialist (Contract)

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We are looking for a skilled Managed IT Paid Media Specialist to lead and optimize paid media campaigns focused on Managed IT services. This contract role requires a deep understanding of B2B digital marketing, expertise in paid media platforms, and experience generating high-quality leads within the Managed IT sector. The ideal candidate will have a strong analytical mindset, proven ability to execute successful campaigns, and a passion for crafting strategies that drive growth for Managed IT services. This role works alongside a collaborative team to ensure campaigns meet client expectations and industry standards.

/ Candidate Profile

An ideal candidate is experienced in B2B digital marketing with a focus on Managed IT and technology solutions. You excel at developing targeted campaigns, analyzing metrics, and making data-driven decisions to improve performance. You’re organized, proactive, and comfortable working independently to meet deadlines and goals. You bring strong communication skills, an understanding of the technology sector, and the ability to translate technical services into compelling ad content.

/ Roles and Responsibilities
  • Develop and implement paid media campaigns across Google Ads, LinkedIn, and other relevant B2B platforms to drive leads and brand awareness for Managed IT services.
  • Identify and target high-quality audiences, utilizing advanced segmentation and targeting techniques to reach decision-makers in industries needing Managed IT support.
  • Monitor, analyze, and optimize campaign performance, ensuring alignment with client objectives, ROI targets, and industry benchmarks.
  • Conduct A/B testing on ad copy, creative assets, and audience segments to improve click-through and conversion rates.
  • Collaborate with content and design teams to create compelling ad creatives and landing pages that align with campaign goals and resonate with B2B audiences.
  • Prepare and maintain dashboards and reports, presenting insights and performance metrics to clients and stakeholders.
  • Keep up-to-date with trends, algorithm changes, and best practices in B2B digital advertising, with a specific focus on the Managed IT industry.
  • Leverage retargeting and lookalike audiences to nurture leads and re-engage potential clients throughout the buying cycle.
  • Manage budgets and bid strategies to ensure efficient spend allocation and maximize lead generation while staying within budget.
/ Skill Requirements
  • Proficiency in B2B digital advertising platforms (Google Ads, LinkedIn Ads) with a strong understanding of Managed IT marketing.
  • Strong analytical skills to interpret data, monitor key metrics, and make data-driven decisions for campaign optimization.
  • Knowledge of lead generation strategies for B2B audiences, including keyword research, audience targeting, and retargeting.
  • Experience in A/B testing and campaign optimization, with a track record of improving conversion rates and lead quality.
  • Excellent communication and organizational skills to effectively collaborate with internal teams and communicate results to clients.
  • Experience with Google Analytics and other reporting tools to track and report on campaign performance.
  • Ability to work independently to manage and prioritize multiple campaigns, meet deadlines, and deliver results.
/ Additional Skills (not required but beneficial)
  • Experience with CRM platforms (e.g., HubSpot, Salesforce) for lead tracking and nurturing
  • Familiarity with content marketing principles to align ad messaging with client pain points and buyer’s journey stages
  • Knowledge of SEO and how it integrates with paid media efforts
  • Experience with Google Tag Manager for advanced tracking and analytics
  • Understanding of B2B technology buyer personas and Managed IT industry trends
/ Education and Experience Requirements
  • 3+ years of experience in B2B digital advertising, specifically for technology or Managed IT services.
  • Proven record of success in generating leads and driving growth for B2B clients through paid media campaigns.
  • Agency experience is preferred, with the ability to adapt to a variety of client needs and industries.
/ Contract Details
  • Weekly Hours: Starting at 4-5 hours/month, opportunities to expand hours
  • Compensation: $30-$80/hr, based on experience
  • Location: Remote, must be within the United States

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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  • Work Experience

  • Roughly how many total dollars in ad spend have you personally managed and on what platforms?
  • How do you approach targeting B2B audiences in a paid media campaign, specifically for industries like Managed IT? Can you share an example where your targeting strategy led to quality leads and conversions?
  • Paid media in B2B often requires alignment with sales and content teams. Can you give an example of how you worked closely with sales or other departments to improve campaign performance and ensure qualified lead handoff?
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